Different cities. Shared instinct.
The story
Founded in Madrid by Diego Cuetara, SWEEET brings together creative talent across time zones.
Diego’s practice spans writing, directing, photography, videography, and music production. That multidisciplinary spirit lives at the heart of the studio: curious, collaborative, and always ready to turn an idea into something people feel.
We speak fluent Miami, Madrid, and Tokyo. From high-fashion campaigns to Michelin-starred storytelling, we bridge cultures to create work that connects.
The team
Diego Cuetara
Founder & Creative Director
Aramara Ulloa
Producer / Project Manager
Hugo de Corral
Motion Lead
Alejo Echevarria
Photo Lead
Antaeus Q.
3D Generalist & Visual Artist